Furniture Headlines: In the main theme of “China’s Personality Furniture Industry’s First Exhibition”, “Fashion and Integration”, more industries “big bang” raise the flag, which makes the atmosphere of glory and symbiosis of the big home become more and more enthusiastic. The division of labor also tends to be more professional and detailed.
On July 17th, at the invitation of the Organizing Committee of the Furniture Exhibition and the Design Center of Dongguan Dijing Project (hereinafter referred to as the “Zhaojing”), the Valspar China Resources Coating Color Research and Development Institute (hereinafter referred to as China Resources Color Research and Development Institute) and the Chinese fashion color The association jointly released the “2019-2020 International Home Fashion Trends” at the exhibition, and proposed that home color design will become the new market focus, and the modern interior furniture design – “color is also productivity”.
It is worth mentioning that as the leading professional information created by the top coating color research institute and the Chinese authoritative color agency, the trend of international home fashion is the vane of the trend of home fashion.
The difference is that the trend of modern personality furniture design does not stop at the concept output. At the meeting, the China Resources Color Research and Development Institute, the dilemma, and the home furnishing home garden color design strategic cooperation announcement was unveiled, and the China Resources Color Research Institute and the dilemma jointly The “International Home Fashion Trends Exhibition” was also unveiled at the famous furniture exhibition, applying color frontier research to home design, and promoting the combination of research results and industry to accelerate the transformation into productivity.
Chairman of the Houjie Town People’s Congress, Mr. Zhu Sha, President of China Fashion Color Association, Lin Jiyong, Director of Huayuan Group, Fang Runzhong, General Manager of Ming Furniture Fair, Xu Zongxi, General Manager of Ming Home Expo Park, and Trends of Valspar China Resources Coating Color Research Institute Director Zhou Qiaoling, Cai Xiaoyan, Design Director of Valspar China Resources Coating Color Research Institute, attended the ceremony.
△ Houjie Town People’s Congress Chairman
The interior color design of modern personalized furniture has become a new trump card to enhance the added value of home products!
What is the popular color of international home this year? How to make your home catch up with the trend of the times without losing your personal taste? This is a topic that many consumers care about.
In the new season color research of the Valspar China Resources Painting Color Research Institute, the emotional expression is used as the starting point, the color application is used as the carrier, and the current mainstream home design trend, the characteristics of the audience, the attitude of life pursued by people, and life are combined. Trends in habits, lifestyles, and individual needs, and the release of the four major trends in international home fashion trends from 2019 to 2020: self-healing, re-interpretation, wave state, and reasonable loss of control.
△ Message from Cai Xiaoyan, Design Director of Valspar China Resources Coating Color Research Institute
According to reports, in the past, international fashion colors have been circulating to the home field for at least 1-2 years, and the current time difference is constantly shortening.
At present, the consumption upgrade has spawned “new refinement”. While pursuing the design of “modern, simple and inclusive”, the overall home emphasizes the expression of space and the sense of high-level, and the breadth and depth of new refinement continue to expand.
In color, the deep red tone will become the main color, and the green color, noble purple and metallic color are also the key colors of 2019-2020.
The classic high-grade gray still dominates the home space, and the proportion of light gray and dark gray increases significantly from 2019 to 2020.
The 2019-2020 color trend international finalization is light, pink, light gray, dark gray, saturated dark color and line color reduction.
“Experts generally believe that color design can add 15%-30% added value without increasing product cost. Color is also productivity, and color marketing has unique charm.”
The relevant person in charge of China Resources Color Research and Development Institute believes that the home color design is good, can coordinate or make up for the lack of modeling, will form a new market focus, the use of color to enhance product added value will be a trump card in the hands of enterprises.
△ Zhou Qiaoling, Trend Director, Valspar China Resources Coating Color Research Institute
“In recent years, with the improvement of people’s consumption level, consumers’ demands have shifted from material demand to spiritual demand. Color as a direct tool to stimulate consumers’ emotional appeals has played a key role in enhancing the added value of products.” The president of the association, Zhu Sha, said.
△ Zhu Sha, President of China Fashion Color Association
“At the moment, the competition in the home industry is becoming increasingly fierce, and the phenomenon of product homogenization is becoming more and more serious. The era of color application as the core competitiveness of modern individual furniture interior design has come comprehensively. This is also the inevitable trend of the integration and development of large homes.”