In just a few years, Nankang furniture realized from “imitation” to “design”, “label” to “brand”, “manufacturing” to “smart”, “single domestic trade” to “buy the world, sell the world”, sell “furniture” to do “home” transformation, cluster output value from 10 billion yuan in 2012 to 160 billion yuan in 2018.
This is the reporter from the recently held in Ganzhou City, Jiangxi Province, Nankang District, China (Zhangzhou) the sixth furniture industry expo learned.
Nankang District is one of the districts of Ganzhou City, Jiangxi Province, belonging to the former Central Su District and Luo Lushan concentrated special hardship area. In the past, the local furniture industry is low and scattered, serious pollution, quality is not high. “A wooden bed, the lowest price sold to 480 yuan, can only earn 5 to 10 yuan.” A local furniture manufacturer said that the pollution problem of individual enterprises also once affected the entire Nankang furniture industry.
Local to come up with the “knife-edge inward” courage to accelerate the promotion of industrial transformation and upgrading. In response to the problem of low and small scattered, they played a “break-up and build” combination of fists, accelerate the elimination of backward production capacity, in accordance with the “public entrepreneurship, a rise in enterprises, into the rules, regulations to transfer shares, support the listing, education, gathering groups” thinking, the demolition of more than 10 million square meters of safety hazards serious pollution of the iron shed, built 10 million square meters of standard plant, More than 1000 furniture enterprises to become the scale of enterprises.
In response to the serious pollution problem, the local introduction of scientific research force, tailor-made furniture environmental protection equipment.
They have created a centralized drying, spraying center, not only to solve the pollution caused by the scattered production of thousands of households, but also to improve the quality of furniture products and brand.
For the low quality, brand influence is not enough, the local to create a collection of all kinds of high-end talent home town, complement the research and development design and sales of short board, become the country’s first county-level place name named collective trademark regional brand. They attracted Sweden, Spain and Shenzhen, Beijing, Shanghai and other international and domestic top first-line design agencies more than 40 nearly 200 designers, the realization of cutting-edge development and design concepts and Nankang furniture high grafting, the cumulative development of original design products more than 3000, patent applications more than 800, to promote “Nankang imitation” into “Nankang design” , changed the “furniture design to find Shenzhen” dilemma.
“In the era of the sharing economy, it is no longer possible for enterprises to fight alone, and win-win cooperation has become a trend of development. Nankang District Governor He Shanjin said.
It is understood that Nankang furniture industry relying on The International Port of Ganzhou to build “Belt and Road” important nodes and international cargo distribution center formed by the open highlands, to create a “wood to buy the world, furniture to sell global” business model, industrial agglomeration from “Nankang furniture” to “world furniture distribution center” a major transformation.